After barely more than a year on the market, Aladino has pulled the plug on its Camp Aladino Gorbusto line, only to bring it back as a trio of tree-swingers. 

Now referred to simply as Gorbusto by Aladino, this 4½″ x 60 trifecta does away with the Cameroon, Corojo, and Maduro designations, and ushers in a marketing campaign that clearly states that each of these blends is “Defined by Character.”

Essentially, the blends are still the same, so that means you are still getting 100% Honduran tobacco grown on the JRE Tobacco Farm and Aladino-grade factory production. You are just getting some very different packaging, cigar bands, and brand language. Personally, I feel that this was a wise decision, as the original Camp Aladino Gorbusto bands were pretty bland, and reminded me of the drapes in my grandmother's house when I was a kid.

That said, this is an incredibly daring marketing move for what is widely considered to be one of the more old-school cigar makers in Honduras. This risky rebrand allows the smoker to decide for themselves which blend suits their palate best, based purely upon the taste of the cigars themselves, and personal preference when it comes to members of the primate family. 

So, without further ado, let's meet the mascots for the "new" Aladino Gorbusto line...

Gori (The Alpha)

"Bold strength. Full presence.” Confident and driven, Gori represents the smoker who approaches everything with intention. His cigar mirrors his personality: bold, assertive, and unmistakably full in body.

Chimp (The Thinker)

"Refined depth. Quiet complexity." Observant and deliberate, Chimp prefers one meaningful conversation over the noise of a crowd. His cigar rewards patience — a refined, complex smoke that unfolds slowly, much like his thinking.

Orang (The Creator)

"Creative character. Unexpected notes.” Expressive and free-spirited, Orang is the energy in the room. His cigar is as unexpected as he is: creative in flavor, bold in character, and unlike anything else in the lineup.